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For deals up to $250K

Standard Report

Detailed risk analysis with enhanced financial information and comprehensive business evaluation over 12 months. Perfect for serious acquisitions requiring thorough verification.

Period analyzed
12 months
Report length
30–40 pages
Turnaround
10–15 business days
Contracts
Top 5 customer + all supplier

Fixed price

$3,300

Flippa charges $5,000

  • Paid once, upfrontFixed price, no hidden fees
  • Delivered within 10–15 business daysFrom receiving documents

Sample report

See what you get

A real Deep Dive Report we delivered to a buyer, with client and business details redacted. Your Standard Report follows the same format, with the scope described below.

74 pagesRedacted
Download PDF
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What we review

Inside your Standard Report

Includes everything in the Red Flag Report, plus:

Corporate & Ownership

  • Directors/shareholders register (last 12 months of changes)
  • Details of licenses, permits or regulatory authorizations
  • List of subsidiaries, brands and owned domains

Financial Overview

  • Revenue Verification - merchant processor exports (Stripe/PayPal/Shopify)
  • Sales ledger / invoice samples (top 20 customers)
  • Refunds/chargebacks report (3-month summary)
  • Inventory reports (for ecommerce), including SKU-level data

Customers & Commercial

  • Customer list (anonymized acceptable) with spend and churn indicators
  • Top 20 customer contracts or orders (12 months)
  • Refund policy, warranties, guarantees
  • Evidence of recurring revenue (MRR/ARR summaries)

Traffic & Performance

  • Read-only access to Google Analytics/GA4
  • Read-only access to Google Search Console
  • Traffic breakdown reports (Organic/Paid/Social/Referral)
  • Advertising account summaries (Meta/Google Ads) including ROAS and spend
  • Email marketing metrics (Mailchimp/ConvertKit exports – list growth & churn)
  • SEO reports: backlink exports (Ahrefs/SEMrush), keyword-ranking summaries
  • Affiliate program performance reports

Legal & Contracts

  • Top 5 customer contracts over USD/AUD/EUR 5,000 per year
  • All supplier/contractor agreements
  • Any long-term commitments (leases, subscriptions >12 months, exclusivity)
  • Top level review of compliance frameworks (GDPR/CCPA policies, cookie policy)
  • Details of any disputes or compliance investigations (past 24 months)

Intellectual Property

  • Domain registrar access screenshots confirming ownership
  • Trademark review - registrability and existing marks
  • Copyright assignments from contractors/employees
  • Licensing agreements for any third-party technology or content

Technology & Operations

  • Documentation describing product architecture/systems
  • Backup policy summary
  • Platform health summaries (Amazon/Shopify/app stores)

HR & Contractors

  • Employment agreements (key staff only)
  • Contractor agreements with IP assignment clauses
  • Payroll summaries (12 months), if applicable
  • Organization chart and key-person risk identification

FlipAudit vs Flippa Comparison

See how FlipAudit Standard Report compares to Flippa's Standard Package.

See how FlipAudit Standard Report compares to Flippa's Standard Package.
FeatureFlippa StandardFlipAudit Standard
Price$5,000$3,300
Analysis Period12 Months12 Months
Report Size25-30 Pages30-40 Pages
Recommended Price Range$50k - $250k$50k - $250k
Full Financial ReviewYesYes
GA4 & Search Console AccessScreenshots OnlyFull Access

Why Choose FlipAudit? We offer more comprehensive analysis, deeper verification, and better value. Our reports are prepared by experienced professionals who understand the nuances of online business acquisitions.

Peace of mind

You're protected

  • Reliance letters for legal protection
  • Independent verification
  • Comprehensive documentation

Not ready to commit? Start with a Red Flag Report, and its full fee is credited if you upgrade within 60 days.

Timeline

How it runs

  1. Initial Consultation

    Discuss your requirements and access to target business information.
  2. Due Diligence Phase

    10–15 business days of comprehensive analysis and verification.
  3. Report Delivery

    Detailed report with recommendations and ongoing support.

Perfect for

  • Serious buyers ready to proceed
  • Transactions $50k - $250k
  • Buyers needing legal protection
  • Complex business models

Transparent pricing

Transactions $50k - $250k: fixed fee of $3,300 for transactions in the optimal range for our Standard Report.

Transactions over $250k: consider our Deep Dive Report for larger, more complex transactions.

Possible outcomes

Whatever we find, you win.

  • Peace of Mind

    Clean bill of health - proceed with confidence

  • Fixable Issues

    Problems found that could lead to better negotiation

  • Avoid Disaster

    Serious issues discovered - potentially saving you thousands

FAQ

Common questions

What's the difference between the three report types?
The Red Flag Report ($990) is a fast, low-cost check for a deal of any size: within 48 hours of receiving the seller’s documents you get a risk rating, a price-range recommendation and, if justified, a recommendation to walk away. The Standard Report ($3,300) provides a comprehensive 12-month document-based review including full financial verification, GA4 access, and complete legal audit, ideal for purchases up to $250k and includes a basic code overview. The Deep Dive Report ($4,950) offers forensic 24-month verification with bank statement analysis, full code review, and dedicated senior lawyer support for $250k+ transactions and businesses in regulated industries.
Should I start with a Red Flag Report?
If you want a quick check on a business before committing to a full due diligence, yes, even before you sign an LOI. It covers business metrics, financials, compliance, key-person risk and the code, and gives you a risk rating, a price-range recommendation and, if the evidence justifies it, a recommendation to walk away. If you go ahead, upgrade to a Standard or Deep Dive Report within 60 days and the full Red Flag fee is credited, so it costs you nothing extra. If you walk away, it was cheap protection against a bad deal.
How does payment work?
Each package has one fixed price, paid in full when you order, with no deposit and no balance to pay later. Not sure which package you need? Book a free call first. A supplement may apply to deals above $2M USD.
How long does each type of report take?
A Red Flag Report arrives within 48 hours of receiving the seller’s documents. Standard and Deep Dive Reports take 10-15 business days, depending on complexity. Timelines can be adjusted for urgent transactions or complex business structures.
What if you find problems during the due diligence?
Finding issues isn't necessarily bad news! Often, problems we discover can be fixed or used as negotiation leverage to reduce the purchase price. We've helped clients negotiate significant price reductions based on our findings. In cases where we find serious fraud or insurmountable issues, we may have saved you from a disastrous investment.
Can I upgrade from a Red Flag Report to a more comprehensive package?
Yes. Upgrade to a Standard or Deep Dive Report within 60 days of receiving your Red Flag Report and the full Red Flag fee is credited, so you only pay the difference. Book a call and we'll send you a payment link for it.
What industries do you specialize in?
We specialize in online businesses including e-commerce (digital products, dropship, inventory-based, Shopify), SaaS (B2B/B2C software, marketing tools, developer tools), service businesses (agencies, consulting, IT services), and content sites (blogs, directories, forums). Our Package Picker can help recommend the right level of diligence for your specific industry.
What happens after you complete the report?
You'll receive a detailed written report (15-70 pages depending on package) and have a consultation call with our team to discuss findings, answer questions, and provide recommendations. We remain available for follow-up questions as you move forward with negotiation and closing.
What documents will I need to provide?
Common documents include business registration, financial statements (P&Ls, bank statements), traffic analytics (Google Analytics, Search Console), customer data, contracts with suppliers/customers, IP ownership proof, and tax returns. The specific requirements vary by package level and will be outlined during your kickoff call.

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Get the peace of mind that comes with thorough, lawyer-led due diligence.

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